Mdundo Hosts Experience Cocktails: A Night of Networking and Insights for the Music Industry in Lagos

Mdundo Sponsored
typicalnaija
June 12, 2024
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7 minutes read

On June 6th, 2024, the vibrant city of Lagos, Nigeria, played host to an elite gathering of music and telecom industry leaders at The House. The occasion? “Experience Cocktails with Mdundo,” an exclusive event organized by Mdundo, one of Africa’s premier music streaming platforms.

The evening’s centrepiece was a thought-provoking panel discussion skillfully guided by moderator Joey Akan. Industry luminaries like Princess Okereugo, Akachi Igboko, Luckyln Audu, Excel Joab, and Honour Aghedo, alongside celebrated artist Praiz, delved into the timely topic: “Commercializing African Music Genres: Opportunities for Brands and Artists.” Their collective wisdom provided attendees with invaluable perspectives on the industry’s current dynamics and future potential.

This select gathering served as a catalyst for synergy between music professionals and telecom partners. Mdundo’s innovative initiatives aim to forge stronger connections between these sectors, paving the way for mutually beneficial opportunities.

The night also shone a spotlight on African musical talent through a prestigious awards ceremony, honouring artists for their remarkable contributions to the continent’s rich musical tapestry.

Award Description	Artiste
Highest Downloaded Male Artist	Kizz Daniel
Highest Downloaded Female Artist	Mercy Chinwo
Highest Growing Artist	Boy Sean
Highest Downloaded Hyperlocal Artist	Nura M Inuwa
Best Alternative Creative Content	Bola Lawal

“With the global development of Afrobeats, we have seen a rising interest in genres coming out of Africa,” said Amanda Uzoagba, Head of Licensing, West Africa. “This is an exciting time for all stakeholders in the industry. The opportunities are immense and ever-evolving, and Mdundo, as a leading music service provider, is at the forefront of these conversations.”

“The success we’ve achieved with Telcos across Africa is a testament to our unwavering commitment to delivering value for all our partners,” stated Sowari Akwosionu, Head of Marketing and Partnerships, Africa. “We are more than just a music service provider; we are a trusted value provider for our partners across the continent.”

Sowari further emphasized the mixer’s importance: ‘This event is an opportunity to create a platform for knowledge sharing and relationship building between the music and telecommunications industries. We are committed to fostering collaboration and building upon our progress across Africa. With a staggering 35 million monthly active users on the continent, we are just getting started in activating the African music consumer. The potential is immense, and we are excited about the future of our industry.’

Uzoagba proudly highlighted Mdundo’s unwavering commitment to artist compensation: ‘Earlier this year, we were thrilled to distribute over $1.5 million in royalties to artists and our content partners. This significant payout is a testament to the successful collaboration between brands and the music industry, a journey we are all a part of. It’s a clear demonstration of our dedication to supporting and valuing the artists who make our industry thrive.’

About Mdundo

Mdundo, a music service catering to Africa’s mass market, enables legal music downloads on mobile devices. It also offers daily curated DJ mixes, payable via airtime. Their services are tailored to [specific advantages for African music consumers]. For more information about Mdundo and its offerings, visit Mdundo.com.

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