{"id":14620,"date":"2026-04-19T06:36:35","date_gmt":"2026-04-19T06:36:35","guid":{"rendered":"https:\/\/typicalnaija.ng\/?p=14620"},"modified":"2026-04-19T06:36:35","modified_gmt":"2026-04-19T06:36:35","slug":"mavin-record-label-boss-don-jazzy-explains-how-he-scouts-for-talents","status":"publish","type":"post","link":"https:\/\/typicalnaija.ng\/?p=14620","title":{"rendered":"Mavin Record label Boss Don Jazzy explains how he scouts for talents"},"content":{"rendered":"
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Amadi Harrison<\/a><\/strong><\/p>\n

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Published<\/strong>

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Nigerian music mogul and CEO of Mavin record label Don Jazzy has revealed one of the peak reasons he follows Gen Z baddies on Instagram.<\/p>\n

Appearing as a guest at a popular podcast, Don Jazzy detailed that following the Gen Z\u2019s on Instagram helps him with scouting for talents as the strategy has helped him discover the likes of Ayra Starr.<\/p>\n

When asked about his scouting approach, Don Jazzy revealed that most often, he aligns with his Instagram Gen Z friends and convinces them to introduce him to their talented friend. This he claimed helped him discover Ayra Starr.<\/p>\n

According to him, when he was introduced to Ayra Starr, he loved how her lyrical flow reflected on Gen Z\u2019s experience and overview. However, he didn\u2019t reach out to her immediately. Their bond would eventually utilise a contract, which turned out to be a success.<\/p>\n

\u201cPeople always say I follow plenty Gen Z badd!es on IG, but that\u2019s actually how I discovered Ayra Starr. I asked one girl to send me the handles of her talented friends, and the rest became history.\u201d<\/em> his words<\/p>\n

Don Jazzy announced that his scouting revolves around reaching out to young stars, and this has overly helped him balance his niche and approach to work.<\/p>\n

In reality, Don Jazzy has continued to be a sole toll to discovering incredible stars who have helped grace the global phase of the Afrobeat genre.<\/p>\n

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\u201cPeople always say I follow plenty Gen Z badd!es on IG, but that\u2019s actually how I discovered Ayra Starr. I asked one girl to send me the handles of her talented friends, and the rest became history.\u201d <\/p>\n

\u2014 Don Jazzy pic.twitter.com\/zyAOomMEfU<\/a><\/p>\n

\u2014 SKB (@seyikanbai) April 18, 2026<\/a><\/p>\n<\/blockquote><\/div>\n\n

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    Amadi Harrison Published April 19, 2026 2:28am , Updated April 19, 2026 2:29am Nigerian music mogul and CEO of Mavin record label Don Jazzy has revealed one of the peak reasons he follows Gen Z baddies on Instagram. Appearing as a guest at a popular podcast, Don Jazzy detailed that following the Gen Z\u2019s on […]<\/p>\n","protected":false},"author":1,"featured_media":14621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[131,510,1865],"tags":[],"class_list":["post-14620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ayra-starr","category-don-jazzy","category-stories"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=\/wp\/v2\/posts\/14620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14620"}],"version-history":[{"count":0,"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=\/wp\/v2\/posts\/14620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=\/wp\/v2\/media\/14621"}],"wp:attachment":[{"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typicalnaija.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}